Discover a groundbreaking advanced scientific innovations that was created to support you on the journey toward healthier aging. Visit the Store Physiological signs of aging and their long-term consequences begin deep within your cells. Tru Niagen products contain our patented flagship supernutrient Niagen, a unique form of vitamin B3 that your cells can readily convert into nicotinamide adenine dinucleotide (NAD+). NAD+ is like oil for the engines of your cells—without it, life as we know it would not be possible. Unfortunately, it declines steeply as you age. Once upon a time, there wasn’t much you could do about this. But there is now. How Tru Niagen Got Started Tru Niagen is rooted in research. In 2004, Dr. Charles Brenner discovered nicotinamide riboside (NR), a unique form of vitamin B3 that’s hard to find in nature. NR in the form of Niagen is our flagship nutrient, has the power to increase levels of NAD+, a molecule that’s vital to life as we know it. What Makes Tru Niagen Unique Unlike other NAD+ boosters, we own our key ingredient (Niagen) and control its production. Our patents and clinical studies support one of the most safe and efficient innovations in healthy aging. The Research Never Stops We continually collaborate on and participate in research led by the world’s most esteemed scientific institutions. New data emerges regularly that shows the importance of NAD+ in supporting healthier aging and expanding one’s healthspan, and highlighting that Niagen is one of the best NAD+ boosters that consumers can buy. Why We Love What We Do Tru Niagen was created to change the way people age. We don't just love the science, we love what the science can do for the world because everyone aspires to live youthful, healthy lives, no matter how old they are. Aging occurs due to the passage of time. The more time your cells spend under physiological stress, the more subject they are to wear and tear. When you eat poorly, your NAD+ levels and the cellular processes supported by steady NAD+ production can suffer. There’s a name for the aging of your immune system: immunosenesence. As you age, protecting the health of your cells is more important than ever. Interrupted circadian rhythm can deplete NAD+, which decreases our cells’ ability to make energy. Over-training risks injury, causing cells to use NAD+ for repair. Daily environmental factors such as smoke and pollution can trigger oxidative stress, leading to a decline in NAD+ and mitochondrial health. Alcohol can trigger oxidative stress and cause free radicals, which can damage DNA. Be kind to your cells– don’t overdo it. Inactivity has been linked to shortened telomeres caused by oxidative stress and free radicals, leading to NAD+ decline. Clinical Strength 1000mg Made for Value 300mg Made for Flexibility Made for Simplicity 300mg Made for On-The-Go 300mg Made for Daily Defense